Start Here

Start Here

New to this blog? Start with these essential guides. They give you a clear, accountant-level foundation in reading financial statements, analysing businesses and understanding what truly matters in investing — especially for Singapore-listed companies.


Essential Guides for New Readers

Investment Strategy & Psychology

Successful investing is not just about numbers — it is about clarity, discipline and behaviour. These guides help you avoid emotional mistakes, build a sound framework, ignore noise and make decisions based on fundamentals rather than fear or hype.


Strategy & Behaviour Guides

Dividends & REITs

Singapore is one of the world’s most income-focused markets. These articles help you assess dividend sustainability, understand REIT metrics, avoid yield traps and build a resilient income portfolio that fits the Singapore environment.


Income & REIT Guides

Singapore Market

Singapore’s market is unique — shaped by income investors, REIT dominance, strong banks and interest-rate dynamics. These guides provide clear, accountant-level insights into how SGX companies work, what drives performance and what matters most to local investors.


Singapore-Focused Guides

Financial Statements

Understanding financial statements is the foundation of successful investing. These guides break down quarterly earnings, balance sheets, cash flow, segment reporting, margins, working capital and return on capital — explained simply for everyday investors.


Guides in This Section

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