About

About The Accounting Investor

Clear, accountant-level explanations of financial statements for everyday Singapore investors.

I'm the writer behind The Accounting Investor — a Chartered Accountant (ICAEW Fellow) and long-time Singapore investor who has spent years analysing SGX-listed companies, annual reports and quarterly earnings.

I created this blog because many everyday investors feel unsure reading financial statements, yet those numbers are exactly what drive long-term investment outcomes.

What This Blog Is About

I break down company announcements and financial statements in clear, simple English — so investors can understand the real story behind Singapore-listed companies without needing an accounting background.

My mission is simple: help investors read numbers confidently and avoid costly mistakes.

What You’ll Learn Here

  • How to read quarterly earnings like an analyst
  • How to interpret balance sheets and cash flow statements
  • How to evaluate dividends, REITs and Singapore banks
  • How to assess business quality (ROE, ROIC, margins, leverage)
  • How to identify red flags and avoid common traps
  • Practical, fundamentals-based investing frameworks

Who This Blog Is For

If any of these describe you, you’ll feel right at home:

  • You invest (or plan to invest) in SGX companies
  • You want simple, clear explanations of financial statements
  • You prefer fundamentals over speculation or rumours
  • You want to avoid dividend traps and hidden risks
  • You want a calm, structured approach to investing

How I Analyse Companies

My approach combines professional accounting training with long-term investment experience. I focus on:

  • Understanding how a company truly makes money
  • Evaluating financial strength and cash flow quality
  • Analysing sustainability of earnings and dividends
  • Assessing management behaviour and capital allocation
  • Valuation in the context of the Singapore market

I don’t make predictions. I help you understand businesses through their numbers.

Important note:

Nothing on this blog is financial advice. I share interpretations, frameworks and insights based on experience as a Singapore-focused fundamentals investor. Always do your own research and consider your personal circumstances.

Where to Start

New here? Begin with the essential guides:

👉 Start Here – Essential Guides for Everyday Investors

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